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Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273727729) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Step into unique homes from around the world and discover the many fascinating ways in which people live and have lived.If you lived in the mountains of southern Spain, your bedroom might be carved out of a mountain. If you lived in a village in South Africa, the outside of your house might tell the story of your family. And if you lived in a floating green house in the Netherlands, you could rotate your house to watch both the sunrise and sunset.With intricate bas-relief collages, Giles Laroche uncovers the reason why each home was constructed the way in which it was, then lets us imagine what it would be like to live in homes so different from our own.Showing the tremendous variety of dwellings worldwide log cabins, houses on stilts, cave dwellings, boathouses, and yurts this book addresses why each house is build the way that it is. Reasons such as blending into the landscape, confusing invaders, being able to travel with one's home, using whatever materials are at hand are as varied as the homes themselves.List of Houses included: Dogtrot log house, based on dogtrots built in the southern U.S.Chalet, based on chalets built in the Austrian Alps.Pueblo, Taos, New MexicoConnected barn, based on connected barns common in northern New England.Cave dwelling, Guadix, Andalucia, SpainPalafitos (house on stilts), Chiloe Island, ChilePalazzo Dario, Venice, ItalyChateau La Brede, Bordeaux, FranceTulou, Hangkeng village, Yongding, ChinaHalf-timbered houses, Miltenberg am Essentials of Marketing download epub Main, GermanyGreek island village houses, Astipalaia Island, GreeceDecorated houses of Ndebele, Pretoria, Transvaal, South AfricaYurt, based on yurts in Mongolia and other parts of central Asia.Airstream trailer, USAFloating house, Middleburg, the NetherlandsTree house, USA"

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Author: Dr. Frances Brassington,Dr. Stephen Pettitt
Number of Pages: 624 pages
Published Date: 04 Dec 2012
Publisher: Pearson Education Limited
Publication Country: Harlow, United Kingdom
Language: English
ISBN: 9780273727644
Download Link: Click Here
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